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My LER
  1. Programs
  3. Journalism and Content Creation

Journalism and Content Creation

Youngstown State University

Bachelor's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

Format

In-Person

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Ohio

    Ohio

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-3043.00

Skills

WritingReading ComprehensionActive ListeningSpeakingTime ManagementCritical ThinkingPersuasionActive Learning

Knowledge

Sales and MarketingCommunications and MediaCustomer and Personal ServiceComputers and Electronics

Abilities

Written ExpressionWritten ComprehensionOral ComprehensionOral ExpressionFluency of IdeasOriginalitySpeech RecognitionSpeech ClarityNear VisionDeductive Reasoning

Tasks

  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's crea
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.

Technology

Document management softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing softwareDesktop publishing software

Tools

Copy machinesDesktop computersLaptop computersPersonal computersTeleconferencing equipmentUniversal serial bus USB flash drivesVideoconferencing equipment

Work Values

AchievementSupportWorking ConditionsRelationshipsRecognitionIndependence
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium27-3043.00Writers and Authorstitle_inference———
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Integrated advertising campaigns — lead end-to-end concept development for diverse clients, independently determining the most effective messaging strategy in collaboration with creative directors.
  • Multi-channel tone calibration — autonomously vary voice, style, and complexity across broadcast, social, digital, and print environments to match audience and medium.
  • High-stakes client presentations — present fully developed creative concepts and strategic rationale directly to senior client stakeholders, managing questions and objections.
  • Complex copy revision cycles — manage iterative client feedback on advertising themes and methods, making strategic decisions about which changes strengthen campaign integrity.
  • Competitive landscape analysis — conduct and synthesize advanced consumer behavior research and advertising trend data to drive original campaign positioning.
  • Full-range promotional content — independently author speeches, executive communications, long-form articles, and campaign copy across industries with consistent quality.
  • Video creation and graphics software — direct and review multimedia content production, providing copy and narrative frameworks for visual storytelling teams.
  • Critical judgment on content strategy — evaluate competing creative approaches for effectiveness, originality, and brand alignment before client submission.
  • Social perceptiveness in client relations — read unstated client concerns and shifting stakeholder priorities to proactively recalibrate messaging strategy.
  • Cloud-based collaboration platforms — orchestrate real-time content workflows across remote creative teams, maintaining consistency and version integrity on complex accounts.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported