Digital Merchandising

Texas A & M University-College Station

CourseMKTG 426

Theories, concepts, and practices relating to the successful merchandising of products & services for a digital retail enterprise on a website, web analytics, mobile app, and mobile-optimized website.

Credits

3 credits

Course Code

MKTG 426

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling