Marketing
Texas A & M University-College Station
Exploration of the activities and managerial decisions involved in the provision of products to customers; includes strategic marketing fundamentals, buyer behavior, market segmentation, managerial issues related to the marketing mix (product, pricing, distribution, and promotion) decision variables, and social and ethical issues.
Credits
3 credits
Course Code
MKTG 321
Prerequisites, corequisites, and courses that build on this one
Required For
Courses that require this course as a prerequisite
- MKTG 4851 credits
Directed Studies
- MKTG 4843 credits
Marketing Internship
- MKTG 4513 credits
Heathcare Marketing Analytics
- MKTG 4473 credits
Advanced Advertising: Case Competition
- MKTG 4453 credits
Account Planning and Research
- MKTG 4443 credits
HealthTech for Improving Customer Care
- MKTG 4423 credits
Innovation and Product Management
- MKTG 4413 credits
Improving Healthcare Service
- MKTG 4403 credits
Services Marketing
- MKTG 4383 credits
Strategic Digital Marketing
- MKTG 4313 credits
Marketing Analytics
- MKTG 4273 credits
Retail Capstone
- MKTG 4263 credits
Digital Merchandising
- MKTG 4253 credits
Retail Merchandising
- MKTG 4043 credits
Data Visualization for Marketers
- MKTG 4013 credits
Global Marketing
- MKTG 3473 credits
Advertising and Creative Marketing Communications
- MKTG 3453 credits
Social Media Strategy
- MKTG 3373 credits
Selling Financial Products and Services
- MKTG 3363 credits
Managing Business to Business Relationships
- MKTG 3353 credits
Professional Selling
- MKTG 3263 credits
Innovations in Retailing
- MKTG 3253 credits
Foundations in Retailing and Services
- MKTG 3223 credits
Consumer Behavior