Retail Capstone
Texas A & M University-College Station
CourseMKTG 427
Problems and opportunities faced by retail buying organizations; development of effective strategies through application-oriented activities, researching industry trends, development of buy plans, product assortment planning, competitor analysis, and the buyer’s role in product development.
Credits
3 credits
Course Code
MKTG 427
Related Courses
Prerequisites, corequisites, and courses that build on this one