Services Marketing
Texas A & M University-College Station
CourseMKTG 440
Focuses on the unique challenges of managing a service-based business; delivering quality service to customers and building strong customer relationships; applicable to for- profit and not-for-profit organizations that depend on service excellence for competitive advantage.
Credits
3 credits
Course Code
MKTG 440
Related Courses
Prerequisites, corequisites, and courses that build on this one